![\"\"](\"https:\/\/madridschoolofcreativity.es\/wp-content\/uploads\/2018\/10\/francisco-arranz.jpg\")
\u00bfD\u00f3nde est\u00e1s y qu\u00e9 es lo que haces?<\/strong><\/h2>\nSoy el nuevo Associate Creative Director para Huawei en Ogilvy & Mather Hong Kong.<\/p>\n
Has trabajado en Londres, Chicago y ahora Hong Kong. \u00bfCu\u00e1l crees t\u00fa que es el mayor reto al trabajar en diferentes pa\u00edses? \u00bfC\u00f3mo var\u00eda la publicidad en cada pa\u00eds?<\/strong><\/h2>\nEl mayor reto para mi fue aprender a simplificar. Hay que tener en cuenta la cultura, estudiar los insights <\/i>que te dan tus planners<\/i> y observar a la gente del pa\u00eds, pero no intentes ser un local, no intentes trabajar como si fueras de ah\u00ed. Si est\u00e1s en una agencia extrajera es porque quieren trabajo creativo con un punto de vista diferente.<\/p>\n
Por mi experiencia trabajando con creativos de otros pa\u00edses, te das cuenta de que en algunos sitios valoran m\u00e1s el concepto y en otros la ejecuci\u00f3n.<\/p>\n
He visto campa\u00f1as preciosas, cuidadas hasta el m\u00e1s m\u00ednimo detalle, que da gusto mirarlas, pero que el concepto es muy flojo. Y para mi, las mejores ideas son universales, simples y con un concepto fuerte.<\/p>\n
[Tweet \u00abPara mi, las mejores ideas son universales, simples y con un concepto fuerte.\u00bb]<\/p>\n
\u00bfTu campa\u00f1a favorita?<\/strong><\/h2>\nAhora mismo te dir\u00eda que: \u201cEdible Six Pack\u201d de Gustavo Lauria y su equipo. Me gusta porque re\u00fane cuatro elementos que si no son imprescindibles para una buena campa\u00f1a deber\u00edan serlo: una idea fuerte, bien ejecutada, que tenga sentido para la marca y adem\u00e1s que sea \u00fatil.<\/p>\n
Y esa utilidad es lo m\u00e1s dif\u00edcil de conseguir. Generar un cambio o un impacto real en la vida de la gente, en el planeta, etc. Eso, no tiene precio.<\/p>\n
\u00bfQu\u00e9 consejos les dar\u00edas a los chicos que est\u00e1n por graduarse y quieren entrar en el mundo de la publicidad?\u00a0<\/strong><\/h2>\nQue desde cero aprendan cu\u00e1l es su fuerte. Qu\u00e9 tipo de publicidad les gusta hacer. Hay creativos que son buen\u00edsimos storytellers, otros tienen una visi\u00f3n para lo digital incre\u00edble. Todo se est\u00e1 especializando tanto que ya no se busca un \u201ccreativo multi-usos\u201d si no gente que sabes que te va a resolver lo que necesitas para ese puesto o para ese cliente.<\/p>\n
[Tweet \u00abTodo se est\u00e1 especializando tanto que ya no se busca un \u201ccreativo multi-usos\u201d\u00bb]<\/p>\n
\u00bfAlg\u00fan recuerdo o an\u00e9cdota de tu tiempo en la Miami?\u00a0<\/strong><\/h2>\nJajaja much\u00edsimos pero os los cuento tomando una ca\u00f1a mejor.<\/p>\n
Empieza el camino hacia tu carrera creativa hoy mismo.<\/strong><\/h2>\n\u00a0\u00a1Descubre c\u00f3mo aplicar!<\/a><\/strong><\/h2>\n <\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
Entrevistamos a nuestros antiguos estudiantes para que nos cuenten c\u00f3mo est\u00e1n y qu\u00e9 es lo que hacen ahora. Adem\u00e1s analizamos la industria desde el punto de vista de un ex alumno ahora profesional.<\/p>","protected":false},"author":1,"featured_media":5548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-miami-ad-school","no-featured-image-padding"],"yoast_head":"\n
Pancho Arranz - Ex alumnos que triunfan en el mundo<\/title>\n<meta name=\"description\" content=\"Entrevistamos a nuestros antiguos estudiantes para que nos cuenten c\u00f3mo est\u00e1n y qu\u00e9 es lo que hacen ahora.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pancho Arranz - Ex alumnos que triunfan en el mundo\" \/>\n<meta property=\"og:description\" content=\"Entrevistamos a nuestros antiguos estudiantes para que nos cuenten c\u00f3mo est\u00e1n y qu\u00e9 es lo que hacen ahora.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madridschoolofcreativity.es\/en\/ex-alumnos-francisco-arranz-amaya\/\" \/>\n<meta property=\"og:site_name\" content=\"OLD\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-30T15:34:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-19T14:22:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madridschoolofcreativity.es\/wp-content\/uploads\/2018\/10\/francisco-arranz.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MAS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MAS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/madridschoolofcreativity.es\/ex-alumnos-francisco-arranz-amaya\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/madridschoolofcreativity.es\/ex-alumnos-francisco-arranz-amaya\/\"},\"author\":{\"name\":\"MAS\",\"@id\":\"https:\/\/madridschoolofcreativity.es\/#\/schema\/person\/9d12adad0cb40a3ea3a3bedf951db56f\"},\"headline\":\"Ex Alumnos- Francisco Arranz Amaya\",\"datePublished\":\"2018-04-30T15:34:04+00:00\",\"dateModified\":\"2022-09-19T14:22:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/madridschoolofcreativity.es\/ex-alumnos-francisco-arranz-amaya\/\"},\"wordCount\":483,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/madridschoolofcreativity.es\/#organization\"},\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/madridschoolofcreativity.es\/ex-alumnos-francisco-arranz-amaya\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madridschoolofcreativity.es\/ex-alumnos-francisco-arranz-amaya\/\",\"url\":\"https:\/\/madridschoolofcreativity.es\/ex-alumnos-francisco-arranz-amaya\/\",\"name\":\"Pancho Arranz - 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Ahora mismo te dir\u00eda que: \u201cEdible Six Pack\u201d de Gustavo Lauria y su equipo. Me gusta porque re\u00fane cuatro elementos que si no son imprescindibles para una buena campa\u00f1a deber\u00edan serlo: una idea fuerte, bien ejecutada, que tenga sentido para la marca y adem\u00e1s que sea \u00fatil.<\/p>\n
Y esa utilidad es lo m\u00e1s dif\u00edcil de conseguir. Generar un cambio o un impacto real en la vida de la gente, en el planeta, etc. Eso, no tiene precio.<\/p>\n
\u00bfQu\u00e9 consejos les dar\u00edas a los chicos que est\u00e1n por graduarse y quieren entrar en el mundo de la publicidad?\u00a0<\/strong><\/h2>\nQue desde cero aprendan cu\u00e1l es su fuerte. Qu\u00e9 tipo de publicidad les gusta hacer. Hay creativos que son buen\u00edsimos storytellers, otros tienen una visi\u00f3n para lo digital incre\u00edble. Todo se est\u00e1 especializando tanto que ya no se busca un \u201ccreativo multi-usos\u201d si no gente que sabes que te va a resolver lo que necesitas para ese puesto o para ese cliente.<\/p>\n
[Tweet \u00abTodo se est\u00e1 especializando tanto que ya no se busca un \u201ccreativo multi-usos\u201d\u00bb]<\/p>\n
\u00bfAlg\u00fan recuerdo o an\u00e9cdota de tu tiempo en la Miami?\u00a0<\/strong><\/h2>\nJajaja much\u00edsimos pero os los cuento tomando una ca\u00f1a mejor.<\/p>\n
Empieza el camino hacia tu carrera creativa hoy mismo.<\/strong><\/h2>\n\u00a0\u00a1Descubre c\u00f3mo aplicar!<\/a><\/strong><\/h2>\n <\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
Entrevistamos a nuestros antiguos estudiantes para que nos cuenten c\u00f3mo est\u00e1n y qu\u00e9 es lo que hacen ahora. Adem\u00e1s analizamos la industria desde el punto de vista de un ex alumno ahora profesional.<\/p>","protected":false},"author":1,"featured_media":5548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-miami-ad-school","no-featured-image-padding"],"yoast_head":"\n
Pancho Arranz - Ex alumnos que triunfan en el mundo<\/title>\n<meta name=\"description\" content=\"Entrevistamos a nuestros antiguos estudiantes para que nos cuenten c\u00f3mo est\u00e1n y qu\u00e9 es lo que hacen ahora.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pancho Arranz - Ex alumnos que triunfan en el mundo\" \/>\n<meta property=\"og:description\" content=\"Entrevistamos a nuestros antiguos estudiantes para que nos cuenten c\u00f3mo est\u00e1n y qu\u00e9 es lo que hacen ahora.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madridschoolofcreativity.es\/en\/ex-alumnos-francisco-arranz-amaya\/\" \/>\n<meta property=\"og:site_name\" content=\"OLD\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-30T15:34:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-19T14:22:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madridschoolofcreativity.es\/wp-content\/uploads\/2018\/10\/francisco-arranz.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MAS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MAS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/madridschoolofcreativity.es\/ex-alumnos-francisco-arranz-amaya\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/madridschoolofcreativity.es\/ex-alumnos-francisco-arranz-amaya\/\"},\"author\":{\"name\":\"MAS\",\"@id\":\"https:\/\/madridschoolofcreativity.es\/#\/schema\/person\/9d12adad0cb40a3ea3a3bedf951db56f\"},\"headline\":\"Ex Alumnos- Francisco Arranz Amaya\",\"datePublished\":\"2018-04-30T15:34:04+00:00\",\"dateModified\":\"2022-09-19T14:22:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/madridschoolofcreativity.es\/ex-alumnos-francisco-arranz-amaya\/\"},\"wordCount\":483,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/madridschoolofcreativity.es\/#organization\"},\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/madridschoolofcreativity.es\/ex-alumnos-francisco-arranz-amaya\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madridschoolofcreativity.es\/ex-alumnos-francisco-arranz-amaya\/\",\"url\":\"https:\/\/madridschoolofcreativity.es\/ex-alumnos-francisco-arranz-amaya\/\",\"name\":\"Pancho Arranz - 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Jajaja much\u00edsimos pero os los cuento tomando una ca\u00f1a mejor.<\/p>\n
Empieza el camino hacia tu carrera creativa hoy mismo.<\/strong><\/h2>\n\u00a0\u00a1Descubre c\u00f3mo aplicar!<\/a><\/strong><\/h2>\n <\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
Entrevistamos a nuestros antiguos estudiantes para que nos cuenten c\u00f3mo est\u00e1n y qu\u00e9 es lo que hacen ahora. Adem\u00e1s analizamos la industria desde el punto de vista de un ex alumno ahora profesional.<\/p>","protected":false},"author":1,"featured_media":5548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-miami-ad-school","no-featured-image-padding"],"yoast_head":"\n
Pancho Arranz - Ex alumnos que triunfan en el mundo<\/title>\n<meta name=\"description\" content=\"Entrevistamos a nuestros antiguos estudiantes para que nos cuenten c\u00f3mo est\u00e1n y qu\u00e9 es lo que hacen ahora.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pancho Arranz - Ex alumnos que triunfan en el mundo\" \/>\n<meta property=\"og:description\" content=\"Entrevistamos a nuestros antiguos estudiantes para que nos cuenten c\u00f3mo est\u00e1n y qu\u00e9 es lo que hacen ahora.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madridschoolofcreativity.es\/en\/ex-alumnos-francisco-arranz-amaya\/\" \/>\n<meta property=\"og:site_name\" content=\"OLD\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-30T15:34:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-19T14:22:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madridschoolofcreativity.es\/wp-content\/uploads\/2018\/10\/francisco-arranz.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MAS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MAS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/madridschoolofcreativity.es\/ex-alumnos-francisco-arranz-amaya\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/madridschoolofcreativity.es\/ex-alumnos-francisco-arranz-amaya\/\"},\"author\":{\"name\":\"MAS\",\"@id\":\"https:\/\/madridschoolofcreativity.es\/#\/schema\/person\/9d12adad0cb40a3ea3a3bedf951db56f\"},\"headline\":\"Ex Alumnos- Francisco Arranz Amaya\",\"datePublished\":\"2018-04-30T15:34:04+00:00\",\"dateModified\":\"2022-09-19T14:22:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/madridschoolofcreativity.es\/ex-alumnos-francisco-arranz-amaya\/\"},\"wordCount\":483,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/madridschoolofcreativity.es\/#organization\"},\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/madridschoolofcreativity.es\/ex-alumnos-francisco-arranz-amaya\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madridschoolofcreativity.es\/ex-alumnos-francisco-arranz-amaya\/\",\"url\":\"https:\/\/madridschoolofcreativity.es\/ex-alumnos-francisco-arranz-amaya\/\",\"name\":\"Pancho Arranz - 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