{"id":5937,"date":"2021-08-25T11:16:16","date_gmt":"2021-08-25T09:16:16","guid":{"rendered":"https:\/\/madridschoolofcreativity.es\/?p=5937"},"modified":"2021-08-25T11:18:55","modified_gmt":"2021-08-25T09:18:55","slug":"mckinsey-design-the-case-for-her-the-woman-card","status":"publish","type":"post","link":"https:\/\/madridschoolofcreativity.es\/en\/mckinsey-design-the-case-for-her-the-woman-card\/","title":{"rendered":"McKinsey Design &#038; The Case For Her &#8211; The Woman Card"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5937\" class=\"elementor elementor-5937\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7515c1af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7515c1af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ac4cb77\" data-id=\"7ac4cb77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-387201c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"387201c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4ececa69\" data-id=\"4ececa69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-301be2d3 elementor-widget elementor-widget-text-editor\" data-id=\"301be2d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"tituloSeccion colorRosa2 parrafoCero\">McKinsey Design &#038; The Case For Her<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b9fac elementor-widget elementor-widget-text-editor\" data-id=\"b8b9fac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"subtituloSeccion colorRosa2\">McKinsey Design &#038; The Case For Her &#8211; The Woman Card<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-41de8111\" data-id=\"41de8111\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-45106a7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45106a7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40d2ef0d\" data-id=\"40d2ef0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fe244a elementor-widget elementor-widget-video\" data-id=\"9fe244a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=_rpoC58pc6o&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/madridschoolofcreativity.es\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/woman-card.jpg&quot;,&quot;id&quot;:5939,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;woman card&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/madridschoolofcreativity.es\/wp-content\/uploads\/2021\/08\/woman-card.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video about woman card\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Play Video about woman card<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2621d52e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2621d52e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e361469\" data-id=\"6e361469\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-308c19cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"308c19cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-30cde38d\" data-id=\"30cde38d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6926325d elementor-widget elementor-widget-heading\" data-id=\"6926325d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p class=\"subtituloSeccion colorRosa2 parrafoCero\">Estudiantes<\/p><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dec8840 elementor-widget elementor-widget-text-editor\" data-id=\"7dec8840\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n \t<li>Caro Soto<\/li>\n \t<li>Barbs Tabara<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-261d61af elementor-widget elementor-widget-heading\" data-id=\"261d61af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p class=\"subtituloSeccion colorRosa2 parrafoCero\">Premios<\/p><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-301718fb elementor-widget elementor-widget-text-editor\" data-id=\"301718fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n \t<li>D&#038;AD<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a4737da\" data-id=\"a4737da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fee9f71 elementor-widget elementor-widget-heading\" data-id=\"4fee9f71\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p class=\"subtituloSeccion colorRosa2 parrafoCero\">Sobre este proyecto<\/p><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1acd58ab elementor-widget elementor-widget-text-editor\" data-id=\"1acd58ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A medida que las mujeres contin\u00faan luchando por la igualdad, algunos hombres se sienten desafiados por ellas. Caras famosas como Donald Trump afirman que sus logros se deben a que juegan la \u00abTarjeta de la Mujer\u00bb. Decidimos convertir este t\u00e9rmino en algo positivo para las mujeres, por lo que creamos la \u00abnueva\u00bb Tarjeta de Mujeres.<\/p><p>En asociaci\u00f3n con Mastercard, Case for Her lanzar\u00e1 una nueva tarjeta de cr\u00e9dito que iguala otra desigualdad que todas las mujeres enfrentan: el impuesto del per\u00edodo. Cada vez que las personas lo usan para comprar productos relacionados con el per\u00edodo, obtendr\u00e1n el doble de puntos de devoluci\u00f3n de efectivo. No importa qui\u00e9n lo use: hombres o mujeres.<\/p><p>Es hora de luchar contra la desigualdad de g\u00e9nero mientras redefinimos un t\u00e9rmino que no es rema a favor de la igualdad.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-649a4b34 elementor-align-center mads-link theme-1 elementor-widget elementor-widget-button\" data-id=\"649a4b34\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/madridschoolofcreativity.es\/en\/student-works\/\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Volver a los trabajos de estudiantes<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>McKinsey Design &#038; The Case For Her McKinsey Design &#038; The Case For Her &#8211; The Woman Card https:\/\/www.youtube.com\/watch?v=_rpoC58pc6o Estudiantes Caro Soto Barbs Tabara Premios D&#038;AD Sobre este proyecto A medida que las mujeres contin\u00faan luchando por la igualdad, algunos hombres se sienten desafiados por ellas. Caras famosas como Donald Trump afirman que sus logros &#8230; <a title=\"McKinsey Design &#038; The Case For Her &#8211; The Woman Card\" class=\"read-more\" href=\"https:\/\/madridschoolofcreativity.es\/en\/mckinsey-design-the-case-for-her-the-woman-card\/\" aria-label=\"More on McKinsey Design &#038; The Case For Her &#8211; The Woman Card\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":5939,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio-students","no-featured-image-padding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McKinsey Design &amp; The Case For Her - The Woman Card<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McKinsey Design &amp; The Case For Her - The Woman Card\" \/>\n<meta property=\"og:description\" content=\"McKinsey Design &#038; The Case For Her McKinsey Design &#038; The Case For Her &#8211; The Woman Card https:\/\/www.youtube.com\/watch?v=_rpoC58pc6o Estudiantes Caro Soto Barbs Tabara Premios D&#038;AD Sobre este proyecto A medida que las mujeres contin\u00faan luchando por la igualdad, algunos hombres se sienten desafiados por ellas. Caras famosas como Donald Trump afirman que sus logros ... 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